34 automations stacked across 7 plans. Here's what each one actually does, how it runs, and which plan unlocks it. No jargon. No screenshots of a back-end you'll never see. Just what your salon gets.
Every SalonGrid Studio plan includes a set of automations running quietly behind your branded portal. You never see a back-end interface — every workflow lives inside your your portal under Settings → Automation & Features. Where you can toggle anything on or off features above your current plan appear grayed out with an upgrade tooltip so you can see exactly what you'd unlock at the next tier.
What it does
When someone calls your salon and nobody picks up, we instantly send them a text with your booking link. Within 5 seconds. Every time.
What you set up once
Give us the phone number to monitor. Pick a templated text or write your own.
Why it matters
The #1 reason salons lose new clients is dead air. This kills that problem forever.
What runs automatically
Every missed call triggers an SMS with your booking link. Forever.
What it does
Two hours after every appointment, we auto-send a review request SMS. 5-star clicks go to Google; lower scores go to a feedback form so you can manage reputation privately.
What you set up once
Connect Google Business Profile. Approve the text template.
Why it matters
Reviews are the #1 driver of new bookings. We make asking automatic.
What runs automatically
Every completed appointment triggers the request.
What it does
Every client's birthday or booking anniversary triggers a personalized SMS with a custom offer. They book themselves.
What you set up once
Tell us the offer. Tell us whether anniversary means first booking or a custom date.
Why it matters
Easiest bookings you'll ever get — clients who love you, on their birthday, with a gift.
What runs automatically
When a client’s birthday or anniversary date is on file, the system automatically sends them a personal offer 7 days before the date — and routes the booking back into your calendar. Once the birthday-required field on your booking forms is enabled, every new client gets this automatically.
What it does
A first-time client enters a 3-touch sequence: pre-visit expectations, day-before reminder, post-visit thank-you with rebook CTA.
What you set up once
Tell us what a new client needs to know before arrival.
Why it matters
Retention. A thoughtful welcome turns first-timers into regulars.
What runs automatically
Every new-client booking fires the sequence.
What it does
Every lead, client, inquiry and message — auto-organized in a searchable contact database, tagged by source.
What you set up once
Configured automatically during onboarding.
Why it matters
Most salons are flying blind on where clients come from. We fix that Day 1.
What runs automatically
Every new contact gets tagged and stored. Source attribution is automatic.
What it does
A public booking page branded to your salon where clients self-book 24/7. Two-way Google + Apple calendar sync — no double-bookings.
What you set up once
Give us your service list, prices, durations, working hours, and deposit policy.
Why it matters
Most bookings happen outside business hours. If you're not bookable at midnight, you're losing money.
What runs automatically
Every booking flows into your CRM and calendar instantly.
What it does
Two-way Google + Apple calendar sync. Every booking on your booking page lands on your calendar instantly. Block a slot on your calendar, and it instantly disappears from your booking page.
What you set up once
Connect your Google or Apple calendar at onboarding. We do the sync.
Why it matters
Double-bookings kill your reputation. Manual calendar updating wastes hours. This eliminates both.
What runs automatically
Every booking, cancel, and reschedule syncs both directions in real time.
What it does
Every lead who doesn't book within an hour enters a 4-touch follow-up over 7 days — SMS + email, with offers and booking CTAs.
What you set up once
Pick your tone (friendly / professional / luxury) and any specific offers.
Why it matters
80% of leads don't book on first contact. With follow-up, you recover half of them.
What runs automatically
Every no-booking lead enters the sequence. Books at any point and it stops.
What it does
Every booking triggers a confirmation email + SMS. 24 hours out: another SMS. 2 hours out: one more.
What you set up once
Tell us your preferred reminder timing (default 24hr + 2hr).
Why it matters
No-shows drop 40–60% with reminders alone.
What runs automatically
Every booking enters the sequence. Reminders fire automatically.
What it does
When a client cancels, we instantly text the first person on your waitlist with the open slot. First reply wins.
What you set up once
Your services and the “Join Waitlist” option on your booking page (we add it for you during onboarding).
Why it matters
Empty chairs are lost revenue. A refilled slot is recovered booking.
What runs automatically
The moment a client cancels, the system texts everyone on the waitlist — first to confirm books the slot. Cancellations turn into rebook- ings without you touching anything.
What it does
Once a month, we send one SMS to your entire list — a promotion, update, or educational piece.
What you set up once
Tell us who writes the message (you or us), and the day/time to send.
Why it matters
Your list is your most valuable asset. One SMS can drive 20–50 bookings from dormant clients.
What runs automatically
The blast sends every month on your chosen day.
What it does
New clients receive a pre-visit intake form — allergies, consent, preferences, medical info for med spas.
What you set up once
Tell us which fields you need. We provide an industry template.
Why it matters
You learn about them before they sit down. Faster appointments. Safer services.
What runs automatically
Every new booking triggers the form.
What it does
A 24/7 AI that reads, replies to, and books appointments from your Instagram DMs. It answers FAQs, sends your booking link, qualifies leads, and escalates anything complex to you.
What you set up once
Connect your Instagram. Give us your top 10 FAQs and your escalation phrases.
Why it matters
Most salon bookings now start in DMs. Answering at 2am is the difference between booking the client and losing them — and you can't be on Instagram 24/7.
What runs automatically
Every IG DM gets answered in seconds. You only get pinged for complex cases.
What it does
The same AI booking assistant working inside your TikTok DMs — answering, qualifying, and sending your booking link 24/7. “When TikTok’s DM API is enabled on your account...”
What you set up once
Connect your TikTok. Confirm your booking link.
Why it matters
TikTok is where younger clients discover salons. If your DMs sit unanswered for hours, you're handing those clients to whoever replies first.
What runs automatically
Every TikTok DM is answered, qualified, and routed to your booking page or to you.
What it does
A live chat widget on your website that answers visitor questions and books appointments instantly — same AI brain as your DMs.
What you set up once
We embed the chat widget on your site. You approve the welcome message.
Why it matters
Website visitors are your highest-intent leads. If they have to fill out a contact form and wait, most of them leave.
What runs automatically
Every site visitor gets an instant answer and a path to book — no contact-form delay.
What it does
When someone comments a keyword ('book', 'price', 'info') on any IG post, we auto-DM them your booking link.
What you set up once
Pick your trigger keywords and auto-DM message.
Why it matters
Turns every comment into a conversion opportunity. No manual replies needed.
What runs automatically
Every matching comment fires the DM. Forever.
What it does
For services above a threshold you set, clients pay a Stripe deposit to book. No-show = deposit forfeited.
What you set up once
Tell us which services require deposits and how much (flat $ or %).
Why it matters
No-shows on premium services kill your day. Deposits eliminate this loss.
What runs automatically
Every deposit-required booking requires Stripe payment before confirmation.
What it does
For high-value services, clients pay a small consultation fee to lock in their slot. The fee credits to their service if they book; it covers your time if they don't.
What you set up once
Tell us which services require a consultation fee and how much.
Why it matters
Free consultations attract tire-kickers. Paid consultations qualify serious clients and protect your calendar.
What runs automatically
Every consultation booking requires payment before the slot is confirmed. The fee credits to their service if they convert.
What it does
Every new review on Google, Yelp, Facebook triggers a portal notification. Reply to all of them from one dashboard.
What you set up once
Give us your Google, Yelp, and Facebook business URLs.
Why it matters
Review response speed matters. Reply fast, reinforce 5-stars, save 1-stars.
What runs automatically
Every new review shows up in your portal.
What it does
Every contact moves through a 5-stage pipeline: New Lead → Booked → Showed → Repeat → Lost. Funnel health at a glance.
What you set up once
Default 5-stage pipeline ready out of the box. Rename stages later.
Why it matters
Stop guessing where revenue comes from. See which stage leaks and fix it.
What runs automatically
Every contact moves through the pipeline automatically.
What it does
When we deliver your monthly videos, we post them directly to your connected Instagram and TikTok on your schedule. Captions included.
What you set up once
Connect IG + TikTok via OAuth. Tell us who writes captions.
Why it matters
Half of salons don't post videos because they don't have time. This removes the last barrier.
What runs automatically
Every delivered video goes into the posting queue and publishes on schedule. At 60+ videos/month (Social Growth and up) auto-posting needs to actually work without manual intervention.
What it does
An AI answers your phone 24/7. It books during the call, texts a booking link mid-call, or transfers to a human for complex requests.
What you set up once
Your business hours, your services and prices, the kinds of questions you commonly get, and whether you want the AI to book directly, send the booking link mid-call, or transfer to you. We tune all of this with you on a 30-minute kickoff Zoom — no script writing on your end.
Why it matters
After-hours calls are the biggest untapped booking source. An AI receptionist books at midnight while you sleep.
What runs automatically
Every inbound call after-hours is answered by your AI voice receptionist. It greets callers in your salon’s voice, answers common ques- tions, and books appointments directly into your calendar — without sending the caller to voicemail.
What it does
When a prospect fills in a Facebook or Instagram lead ad form, the lead lands in your pipeline within 60 seconds and the AI follow-up bot opens the conversation by SMS or DM.
What you set up once
Connect your Meta Business account so your existing ad campaigns can fire leads into your pipeline.
Why it matters
Most lead-ad campaigns die because the salon doesn’t reply for hours — by then the lead is cold or has booked elsewhere. 60-second AI follow-up triples conversion vs. waiting until tomorrow.
What runs automatically
Every lead from your Facebook + Instagram ads is followed up in 60 seconds, the conversation continues via AI until the lead either books or opts out, and your pipeline stays sorted. ***Ad creation, ad spend, and campaign management are not included — this feature handles the lead capture and follow-up only. Bring your own ads or your agency’s.***
What it does
Pre-built campaigns for Valentine's, Mother's Day, Black Friday, Christmas, summer promos — fire automatically on scheduled dates.
What you set up once
Pick holidays to run. Set your typical promo discount.
Why it matters
Holidays = 2–5x normal bookings if you show up with the right offer. Most salons miss them.
What runs automatically
Every selected holiday fires on-brand campaigns to your full list.
What it does
Any client who hasn't booked in 60, 90, or 120 days gets a personalized win-back SMS to return.
What you set up once
Pick your inactivity threshold and win-back offer.
Why it matters
Your biggest dormant revenue is clients who loved you 90 days ago and forgot to rebook.
What runs automatically
Every inactive client gets pinged on schedule.
What it does
Your monthly video package moves to the front of our production line. Videos ship 3 business days ahead of standard.
What you set up once
Enabled automatically at this tier.
Why it matters
At Content Machine scale, you can't afford to wait.
What runs automatically
Every video batch ships priority.
What it does
Each month you receive a 1-page strategy brief showing what’s work- ing in your social analytics, which posts are converting, what your competitors are doing, and exactly what to post next month.
What you set up once
Connect your Instagram, TikTok, and Google Business analytics during onboarding.
Why it matters
Content Machine clients post 3 videos a day — guessing what to post next month wastes the volume. The brief turns volume into direction.
What runs automatically
On the 1st of every month, you receive the brief in your portal. Specific, written for you, no generic templates.
What it does
We move your entire existing client list — from spreadsheets, your old booking software, your phone contacts, anywhere it lives — into your new CRM, fully tagged and segmented.
What you set up once
Send us your existing contact files (CSV, exports, screenshots — whatever you have).
Why it matters
At Content Machine scale, you can't run automations on a list that's split across five places. We consolidate it Day 1 so every automation has a clean dataset to work from.
What runs automatically
Your full database is imported, deduplicated, tagged by source, and ready for every automation in your stack.
What it does
Every quarter, you get a 60-minute strategy call with our team. We review what's performing, what's not, and lock the next-quarter plan with you.
What you set up once
Tell us your preferred time. We send the calendar invite the week before each quarter.
Why it matters
At Viral Growth volume, the difference between good and great is having someone in the data with you, every 90 days, making the call on what to double down on.
What runs automatically
Calendar invite, agenda, performance report, and recap notes — all delivered without you chasing anyone.
What it does
Run multiple physical locations from one dashboard — separate calendars, location-based routing, per-location reporting, all stitched together for you.
What you set up once
Each location’s address, hours, phone number, services, and team.
Why it matters
Multi-location operators can’t manage chairs across cities one calendar at a time.
What runs automatically
Bookings route to the right location. Reports roll up across the whole operation.
What it does
A real human who knows your business manages your entire SalonGrid stack — strategy, execution, and optimization.
What you set up once
One onboarding call. We take it from there.
Why it matters
At this level, your time is worth more than any automation. We handle everything.
What runs automatically
Your account manager handles all updates, campaigns, and reporting proactively.
What it does
A unified CRM that gives you full pipeline visibility across every location, every staff member, every campaign — with custom dashboards built for owners running the whole operation, not just one shop.
What you set up once
Tell us which metrics you care about most. We build the dashboards.
Why it matters
At Studio Domination scale, generic CRM views aren't enough. You need cross-location reporting, custom segments, and the ability to see exactly which location is leaking revenue.
What runs automatically
Every interaction across every location feeds into the same pipeline. You see the whole business from one screen.
What it does
We onboard you over 2 to 3 dedicated Zoom sessions in your first two weeks — your team trained, every automation configured to your brand, every location set up, every integration tested.
What you set up once
Pick your three onboarding session times. We handle the rest.
Why it matters
At this level, you don't have time to figure out a portal. We do the setup with you, on calls, until everything is running exactly the way you want.
What runs automatically
Every onboarding step is documented, every automation tested, every team member trained — before you ever see your portal in production.
What it does
Any support request you submit gets a response within 24 hours, Monday through Friday — your tickets jump to the front of the queue.
What you set up once
Nothing — priority routing is automatic at this tier.
Why it matters
Downtime at $5,997/mo is unacceptable. You get the fastest response we offer, every time.
What runs automatically
Your tickets are flagged the moment they arrive and routed ahead of the standard queue. Response within 24 hours, Monday–Friday, 9 AM – 5 PM EST.
| Automation | Starter | Growth | Pro | Social Growth | Content Machine | Viral Growth | Studio Domination |
|---|---|---|---|---|---|---|---|
| Missed-Call Text-Back | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| 5-Star Review Requests | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| New-Client Welcome Series | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Organized CRM | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| 24/7 Booking Page | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead Follow-Up Sequences | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Booking Confirmations & Reminders | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Waitlist Refill Automation | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Monthly SMS Blast | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Client Intake Forms | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI Booking Bot (IG + TikTok + Webchat) | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Comment-to-DM Automation | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Deposits on High-Ticket Services | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Reputation Monitoring | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales Pipeline Tracking | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Auto-Posting Your Videos | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| 30-Minute Kickoff Call | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI Voice Receptionist | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| FB/IG Lead Ads Integration | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Seasonal Promo Campaigns | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Inactive-Client Win-Back | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Priority Production Queue | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ |
| Monthly Strategy Brief | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ |
| Client Database Migration | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ |
| Quarterly Strategy Call | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Multi-Location GHL Setup | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Full Booking Automation (Tested) | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Dedicated Account Manager | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| White-Glove Onboarding (End-to-End) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| 24-Hour Priority Support | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
Try any plan for 20% off your first 3 months. Cancel anytime. Your next client is already looking.
